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Starting September 2018

RAISING AWARENESS

Free sessions to help you understand this new concept.

GETTING EXPERIENCE

Opportunity to learn new skills that will uncover the treasures in your intellectual discoveries.

SHARING EXPERIENCE

Opportunities to share your intellectual discoveries with other companies, colleagues and professors and experts in the field.

EXECUTIVE MBA

Gain the experience to move your company from its revenue position today to a new revenue position tomorrow using the discovery of your intellectual assets.

INTELLECTUAL PROPERTY 

Intellectual Capital is an important source of an organization’s economic wealth and is to be taken into serious consideration when formulating a company’s strategy. This strategy formulation process can be enhanced by fully integrating intellectual property and intellectual capital into management models. 
 
Even where firms invest in and patent their IP, they still have to do many other activities to successfully market the IP.  
Some of these include  
  • material management 
  • production planning and control 
  • quality control 
  • safety 
  • branding 
  • promotions 
  • advertising 
  • dealer development 
Each of these activities is perhaps an island of Intellectual Capital within the individual department of a company. When done consistently and in a coordinated manner, the islands join together and appear to give the IP an image which is larger than life, leading to successful marketing.  
As a result, the firm may be able to obtain competitive advantage without IP, but it cannot obtain competitive advantage without IC. 

DISRUPTIVE INNOVATIONphoto-1461438820504-6d00ea0157a5

Disruptive Innovation is changing the way that an industry delivers
its products or services to the markets.
Intellectual Capital Management is delivering multiple products
or services using 1 asset to the markets.

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